Brian Olson
Owner and President
Owner and President
A former vice president of Seven-Up and Miller Brewing Company, Brian wanted a business of his own and acquired Boats Incorporated in 1986. Since then, he and his associates have worked hard to build the company to its present level of prominence in the boating industry.
In addition to his leadership at Boats Incorporated, Brian served as Executive Director of the Boat Dealers Alliance (BDA) and is a former director of the Marine Retailers Association of America. Brian has also served on several national dealer councils, including Yamaha Marine TransAmerica Commercial Finance. Brian is dedicated to keeping Boats Incorporated in the forefront of the marine industry.
Quality, efficiency, and performance are the hallmarks of Brian's philosophy and the backbone of everything Boats Incorporated personifies.
In addition to his leadership at Boats Incorporated, Brian served as Executive Director of the Boat Dealers Alliance (BDA) and is a former director of the Marine Retailers Association of America. Brian has also served on several national dealer councils, including Yamaha Marine TransAmerica Commercial Finance. Brian is dedicated to keeping Boats Incorporated in the forefront of the marine industry.
Quality, efficiency, and performance are the hallmarks of Brian's philosophy and the backbone of everything Boats Incorporated personifies.
Don MacKenzie
Vice President,
General Manager
In the summer 1989, Don was in sales with Anheuser-Busch and sponsored Boats Incorporated's very first owner's fishing tournament. Looking for an "out" from the corporate environment, Don saw a tremendous amount of potential in the Boats Inc. facility, its products, and the people. So, he "jumped in with both feet."
An exceptionally high-energy person, Don is committed to the concept of making the customer's involvement with Boats Incorporated the"Ultimate Buying Experience." His attention to detail and system implementation, carried over from his background in the Submarine Service, contributes significantly to his proven success in the marine industry. On a more personal, an equally successful level, he then couples his "systems" with "a huge need to make people laugh."
During his very first in the business, Don recognized the need for computerization and dreamed of developing simple methods and systems in price quoting as well as delivering a quality product to the customer. Today every desk in the company has a computer and is part of the company network; as a result, each work station provides each employee with the capability of quoting prices, ordering a product, and retrieving information, along with communicating with our customers via e-mail and the Web. All this while "Delivery Fun", as well.
Don's claim to fame is the "One Tide Challenge," which is now one of the largest "Fun" fishing tournaments in New England.
He is also extremely proud of the fact that this once small business in the little town of Niantic, Connecticut, is now one of the largest Grady-White dealers in the world and for the seventh consecutive year, Boats Incorporated is one of the largest Grady-White Dealers in the world and since 1998 has been YAMAHA's largest dealer in the Northeast!
Peter Rothman
Vice President,
Service & Marina
In 1989 Peter was brought aboard as the company's Business Manager. Peter became a partner in 1990 and took the helm of our award winning Service Department where he could employ one of his first loves, mechanicals.
Peter's responsibilities now include coordinating and supervising work in the Service Department and managing Boat's Inc's dockage program.
Peter says that what makes his excellent service personnel so competitive is that he does not try to micro-manage them but rather gives each one "free reign" to function at the task the best way possible. Peter says, "The glue that successfully holds the Service Department together is simply that everyone does the very best work he is capable of doing."
The only thing he would change in his capacity, if it were possible, is "to put ten days in a week, because there is never enough time, and everyone in Boats Inc's Service Department wants every customer to receive quality work in a timely fashion." Peter says, "We strive to accomplish that."
Peter's responsibilities now include coordinating and supervising work in the Service Department and managing Boat's Inc's dockage program.
Peter says that what makes his excellent service personnel so competitive is that he does not try to micro-manage them but rather gives each one "free reign" to function at the task the best way possible. Peter says, "The glue that successfully holds the Service Department together is simply that everyone does the very best work he is capable of doing."
The only thing he would change in his capacity, if it were possible, is "to put ten days in a week, because there is never enough time, and everyone in Boats Inc's Service Department wants every customer to receive quality work in a timely fashion." Peter says, "We strive to accomplish that."